Vienna
Vienna has toy shops for quick birthday gifts, hands-on family projects and specialist interests such as model railways, tabletop games and collectible LEGO. Central addresses around Rauhensteingasse and Werdertorgasse suit city-centre browsing, while Donau Zentrum, the 10th district and other areas offer different shopping routes.
Check the shop’s current opening hours and stock before travelling, especially for rare sets or a specific present.
The selection gives weight to the type and depth of toys available, the shop’s location, opening schedule, specialist focus and practical help for choosing or securing a particular gift or game. Some eligible businesses may purchase enhanced visibility, which can influence their placement.
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Open each listing to see services, location, and contact details.
Ranking
#1
Spielzeugschachtel Wien on Rauhensteingasse is a traditional-feeling toy shop with a broad selection spanning toys, children’s books, puzzles and creative sets. The compact storefront holds more variety than expected, while the helpful service makes it easier to choose an age-appropriate gift, including drawing and artist sets for younger children.
It opens Monday to Friday 10am–6:30pm and Saturday 10am–6pm.
#2
Spielwaren Bannert in central Vienna presents an exceptionally broad toy selection for children and adults, covering everything from model railways and scenery to dolls, games and everyday playthings. The model railway department is a particular draw, with Märklin, Piko and Roco ranges alongside buildings and landscape accessories.
The shop’s published schedule currently shows no open days, so opening arrangements require confirmation before travelling.
#3
Promotions, offers and events
The LEGO Store Wien Donau Zentrum is a dedicated toy shop with sets for different ages, from younger builders through teenagers and adult fans. Its broad LEGO collection suits quick gifts as well as more involved building projects, while staff are available to help navigate the range.
Promotions, offers and events add extra reasons to visit. It opens Monday to Friday 9am–8pm and Saturday 9am–6pm.
#4
Promotions, offers and events
The LEGO Store Vienna SCS in Vösendorf offers a focused destination for LEGO building sets, gifts and themed collections. It is well suited to shoppers who already have a particular set in mind, while the wide product choice also works for browsing across ages and interests.
Promotions, offers and events provide additional reasons to stop by. Opening hours run Monday to Friday 9am–7pm or 8pm, depending on the day, and Saturday 9am–6pm.
#5
Paradice board game store on Wallensteinstraße focuses on modern board games, tabletop titles and role-playing games. Its selection is aimed at players looking for new releases as well as less obvious finds, with staff able to assist in English.
Preordering is available for shoppers who want to secure a particular title. Opening hours are Tuesday to Friday 10am–6pm and Saturday 10am–2pm.
#6
1100Kind is a neighbourhood toy shop in Vienna’s 10th district with a carefully chosen range covering Jellycat, creative activities, play, food and drink. Its selection balances cuddly gifts with items that invite children to make, explore and play, making the shop useful for both planned presents and browsing.
Opening hours are Tuesday and Thursday 10am–12pm and 4–6pm, plus Saturday 10am–12pm.
#7
Play area, coffee and gift wrapping
Wildes Böckle on Bruno-Marek-Allee combines a thoughtfully selected toy range with a relaxed family atmosphere. The shop includes a play area, coffee and gift wrapping, while its focus on smart toys, European-made products and non-toxic materials gives the selection a clear identity.
It is open Monday to Friday 9:30am–6:30pm and Saturday 9am–5pm, making it practical for both weekday errands and family browsing.
#8
Preloved original LEGO sets
BrickBase GHU GmbH is a specialist LEGO shop in Vienna’s 16th district, centred on preloved original LEGO sets and individual pieces. The selection includes retired sets from different themes, character accessories and loose parts, making it especially useful for collectors, restorers and fans searching beyond current releases.
Staff can assist in English. Opening hours are Monday to Friday noon–6pm and Saturday 10am–6pm.
#9
Spielwaren Heinz on Währinger Straße offers a broad toy selection for children and grandchildren, with staff ready to help locate specific items. Gift wrapping is available, and the shop can often source products that are not immediately on the shelves.
Its mix of categories makes it a practical stop for everyday presents and varied family shopping. Opening hours are Monday to Friday 9am–6:30pm and Saturday 9am–5pm.
#10
Toys, bikes and video games
Smyths Toys Superstore Wien-Vösendorf is a spacious toy store at SCS, Erich-Jordan-Ring 2/10, serving Vienna with toys, bikes and video games. Its broad layout is suited to browsing, family shopping and discovering new releases, with on-site activities sometimes linked to brands such as LEGO.
Children can easily spend a long time exploring the selection, so it works particularly well for an unhurried shopping trip.
#11
Thousands of minifigures
Brixx at Alser Str. 15 is a specialist LEGO destination for builders, collectors and curious fans. The store focuses on an enormous assortment of individual LEGO pieces, accessories and thousands of minifigures, with themes including Space and City.
Its densely stocked, enthusiast-oriented selection rewards patient browsing, whether you are completing a project, searching for unusual parts or simply happy to lose an afternoon among bricks.
#12
Spielwaren Heinz is a traditional toy store on Josefstädter Str. 54, with a child-friendly atmosphere and attentive service at its core. The assortment is organised across different categories and includes current offers, making it practical for everyday presents as well as a special treat.
Its central 1080 Wien location and weekday opening hours suit quick gift runs, while Saturday mornings are useful for weekend shopping.
#13
Runch! Comics + Toys on Kaiserstraße 5 is made for the curious collector. Its selection spans international comics, vintage and rare issues, figures, plush toys, books, manga and other collectibles, creating a visually packed shop that invites extended browsing.
The mix is especially appealing when a standard toy store feels too predictable: come for one item and allow time to explore the wider pop-culture collection.
#14
AKOKO Spielwaren on Westbahnstraße 20 specialises in thoughtful children’s gifts, with a particularly appealing selection of wooden toys. Its friendly, patient guidance is useful when you want help choosing something age-appropriate or distinctive, and gift wrapping adds a polished finishing touch.
The shop suits shoppers looking for presents with a tactile, lasting feel rather than a quick, trend-led purchase.
#15
STEIFF in WIEN on Bräunerstraße 3 is a focused destination for teddy bears, animal soft toys, gifts and collector pieces. Bears take centre stage, complemented by rabbits, dogs, cats, dragons and other characterful animals, with varied textures adding to the appeal.
The elegant selection works well for memorable souvenirs, special presents and collectors seeking a distinctive piece in Vienna’s 1010 district.
For businesses
Map and areas
Use the map to compare central shops with destinations in Vienna’s 2nd, 10th, 16th and 22nd districts, as well as the LEGO store in Vösendorf. It can help you group visits by area, judge the distance from your accommodation or home, and decide whether a specialist shop is worth the extra journey.
Vienna has dedicated LEGO stores at Donau Zentrum and Shopping City Süd, plus BrickBase in the 16th district for preloved sets, retired themes and individual pieces. The dedicated stores suit current collections and gifts, while BrickBase is more relevant when you are searching for older releases or loose parts.
Spielwaren Bannert on Werdertorgasse is the most focused option for model railway shopping in this selection. It combines trains with scenery, buildings and landscape accessories, while also carrying dolls, games and everyday toys for shoppers who want a broader visit.
Paradice board game store on Wallensteinstraße specialises in modern board games, tabletop titles and role-playing games. It is a useful choice for regular players, groups and anyone looking beyond the most familiar titles.
Ask about preordering if you need a particular release.
Yes. Spielzeugschachtel Wien offers drawing and artist sets, puzzles and children’s books, while 1100Kind combines creative activities with play and Jellycat gifts.
These shops work well when you want a present that encourages making or exploring rather than a single-character toy.
Wildes Böckle on Bruno-Marek-Allee has a play area, coffee and gift wrapping, creating an easy stop for families. 1100Kind is another neighbourhood option in the 10th district, with a curated mix of cuddly gifts, creative activities and children’s presents.